Allen Schwartz of A.B.S. announces his Oscar picks!


Best known for his copies of Academy Awards gowns, designer Allen Schwartz appears regularly on Entertainment Tonight as a style expert and also frequents fashion segments on CNBC, CNN, the Today Show and Oprah.

I spoke with Allen the morning after the Academy Awards about his choices for this year’s “red carpet inspired” dresses.  Each year, Allen and his team watch the show and furiously sketch many of the designer gowns worn by the movie stars.   By morning, they’ve decided which dresses they will replicate, and in record speed, A.B.S. versions of the gowns hit the stores in May.

What does he look for when deciding which dresses to replicate?

“We’re looking for who really looks pretty.  But also a dress that is wearable, that is forgiving.  We think about a broader audience.  Not everyone looks like J.Lo!”

His choices this year:

  • Cameron Diaz’s strapless Oscar de la Renta
  • Jennifer Lopez in Armani Prive
  • Sandra Bullock in an embelished Marchesa column
  • Kate Winslet in Yves Saint Laurent
  • Penelope Cruz in a garnet Donna Karan

“They all looked amazing.”

Dresses will be available in stores in May, carrying a retail price of $200-$345 instead of the $20,000-$30,000 of the originals.  For more information about where you can find A.B.S. dresses, visit www.absstyle.com.

UPDATE:

Less than 48 hours later, Mr. Schwartz and his team have completed the dresses!  They shared with me this photo:

From left, the inspirations:  Penelope, Jennifer, Kate, Sandra, Cameron

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